The Idea Behind Everything
Most brands start with a business plan.
This one started with five failed ones.
Let's get that straight first, because it's the only part of my story that matters.
I started at 14. Tried to build something. It failed. Tried again. Failed again. Four more times. No investors. No safety net. No one clapping. Just a kid on the North Shore who wouldn't accept the ceiling everyone else seemed fine with.
Three and a half years of that. Five losses. Now this.
Here's what nobody tells you about that road: it doesn't make us feel great. With pure honesty, it feels like sh*t.
It feels like 4:47am, still working, and nobody around you understanding why you're still up.
People dragging you down because they do not have the same goals as yours.
That's not a flaw in the story. That's the whole story.
It's a game where the only way to win is to get back up each and every time you get knocked down.
I am not building this brand for everyone. I am building it for the ones who've been called obsessed. Intense. Unrealistic...
The ones who kept training, kept building, kept showing up, long after everyone else would've quit.
If that's you, you're in the right place.
You weren't made to stand in line.
You were made to stand out.
Welcome to Relentless Attitudes.
"The Start of Something Big"
Two types of people land on this page: the ones who sign up right now, and the ones who'll be refreshing Instagram in three weeks asking "wait, this sold out?" Secure your place before it's too late. The list is right here. Be the first to know when we launch.